North Woolwich Florist GDPR Privacy Policy

Introduction

This Privacy Policy outlines how North Woolwich Florist collects, uses, stores, and protects your personal data in compliance with the UK General Data Protection Regulation (GDPR). The policy applies to all individuals who place North Woolwich Florist orders from North Woolwich and the surrounding districts. Our commitment is to handle your information responsibly and transparently, ensuring your rights and privacy are always protected.

What Data We Collect

As a valued customer of North Woolwich Florist, we may collect and process the following categories of personal data when you interact with us for placing orders, making enquiries, or participating in our services:

• Identification Details: Name and title.
• Contact Details: Delivery address, billing address, phone number (if provided), and order recipient details.
• Order Information: Purchase history, preferences, transaction details, and delivery instructions.
• Payment Information: Payment card details or bank information (processed securely and not stored by us directly).
• Correspondence: Any communications sent to us, including feedback, requests, and complaints.
• Website Usage Data: IP address, browser type, and device information (when using our website, collected via cookies and analytics tools).

Lawful Basis for Processing

Under the GDPR, we must have a legal basis for processing your personal data. North Woolwich Florist processes your information as follows:

• Contractual Necessity: Processing your data is necessary to fulfill your order or provide a service you have requested.
• Legal Obligation: We may process your information to comply with legal or regulatory requirements, such as accounting or taxation laws.
• Legitimate Interests: We may use data for purposes that are in our legitimate interests, such as improving our products and services, performing analytics, or ensuring secure transaction processing. We always balance these interests against your rights and freedoms.
• Consent: Where required, we will ask for your explicit consent before processing data (such as subscribing you to marketing communications).

How We Use Your Data

We use your personal data in the following ways:

• To process and deliver orders accurately and efficiently.
• To communicate with you regarding your order, delivery updates, and customer support.
• To manage payments and prevent fraudulent transactions.
• To maintain and update customer records for service provision and internal administration.
• To improve our website, services, and customer experience.
• With your consent, to send marketing information about our products, offers, and seasonal promotions.

Retention of Personal Data

North Woolwich Florist will retain your personal data only for as long as is necessary to fulfill the purposes we collected it for, including for the purposes of satisfying any legal, accounting, or reporting requirements. Upon expiry of the relevant retention periods, your personal data will be securely deleted or anonymised. Our standard retention periods are as follows:

• Order and transaction data: Kept for up to 7 years to comply with regulatory obligations.
• Communication records: Retained for 3 years from the date of your last contact.
• Marketing preferences: Maintained until you opt out or withdraw consent.

Data Processors and Third Parties

In order to fulfill orders and provide our services, we may share relevant personal data with third-party data processors, under contract, who assist us in:

• Payment processing services (e.g., secure online payment gateways).
• Order management and delivery services.
• Website hosting and analytical services.
• Marketing platforms (with your consent).

All processors act under our instructions and are GDPR-compliant, contractually required to safeguard your data and never use it for unauthorised purposes. Your data will not be transferred outside the United Kingdom or the European Economic Area unless adequate safeguards are in place.

Your Rights Under GDPR

As a customer of North Woolwich Florist, you have the following rights concerning your personal data:

• Right of Access: You can request confirmation of whether we process your personal data, and access a copy of your information.
• Right to Rectification: You can ask us to correct any inaccurate or incomplete data we hold about you.
• Right to Erasure: Also known as the 'right to be forgotten', you may request deletion of your personal data, subject to our legal obligations to retain certain information.
• Right to Restrict Processing: You can ask us to halt processing your data under certain conditions.
• Right to Data Portability: You are entitled to receive your personal data in a commonly used, machine-readable format.
• Right to Object: You can object to certain types of processing, such as direct marketing.
• Right to Withdraw Consent: Where we process your data based on consent, you have the right to withdraw this at any time.

If you wish to exercise any of these rights, please contact us using the communication methods listed on our website or in physical store materials. We will respond to all requests within one month as mandated by GDPR.

Data Security

We maintain robust physical, electronic, and managerial procedures to prevent unauthorised access, alteration, disclosure, or destruction of your data. This includes secure storage solutions, regular training for staff, and limited access to customer data. While we take every precaution, please note that no internet-based system is completely secure; however, our approaches comply with the highest industry standards.

Changes to This Privacy Policy

North Woolwich Florist may review, amend, and update this Privacy Policy from time to time to reflect legal, regulatory, or business changes. Any modifications will be made available via our website and in-store, with the revision date clearly stated at the top or bottom of the policy.

Contact and Complaints

If you have any questions or concerns regarding how we use your personal data, or if you wish to lodge a complaint, please consult the contact section of our website or ask in-store for details. You are also entitled to lodge a complaint with the Information Commissioner’s Office (ICO) if you believe your data protection rights have been breached.

This Policy applies to all customers placing orders with North Woolwich Florist in North Woolwich and the surrounding districts.